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·   Readership: approx.500,000 per month
·   Publication Date: 1st day of the month
·   Frequency: Monthly
·   Distribution: On board all Air China domestic & international flights in first class and business class and VIP lounges around the world
·   Language: Chinese / English

China Charm is an aviation magazine dedicated to First Class and Business Class passengers as well as the Gold & Platinum members of Air China. It focuses on archeology, collections and traditional Chinese culture, communicating the specific charm of Chinese culture and the soul of human civilization. China Charm comprises ten columns, including Charm Edition, Charm Family, Charm Collection and Charm Art.
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